These 3 Local Business Marketing Tips are the Best Things Since Sliced Bread

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You’ve started a business and you know you have a good product or service, but something is lacking.

That something is more customers.

Sure, you have some good ones on board already that you are thankful for. But you need more. If you don’t need more, you at least want more. I know I do.

What business doesn’t, right?

If you’re proud of the product or service you offer of course you want to help as many people with them as you can.

That’s just human nature.

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When it comes to sharing local business marketing tips my best advice is to make sure you pay close attention to your business listings, your online reviews and social media presence. They all impact the potential profitability of your business in a big way. Make that a huge way!

 

Your prospects and customers are congregating online in record breaking numbers. Which means
you have a better than decent chance of earning their business if you play your cards right.

People go online for all sorts of reasons.

A lot of the time it’s because they’re looking for a solution to a problem they’re facing.

If that problem happens to be something you can help them with, you may end up with their money in your register.

If they can find you that is.

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Though you may not be looking to become a local business marketing rockstar, you at least want to establish a steady stream of new customers coming in through your front door. That starts with making sure your listings on directory sites contain the right contact information for your business. Your potential customers are looking for solutions to their problems on those sites. Is your contact information correct on them? Are you sure?

 

How Do You Make Sure Your Customers Can Find You When They Need You?

Having been blessed with seven beautiful children, my wife Cathy and I know what it’s like when one of them needs us and can’t find us right away. You want to talk about persistent?

They have a million ways of reaching us, and let me tell you they’re not shy about using them all. I’m talking texts, Facebook tags, voice mails, instant messages, you name it. They keep at it until they reach us.

When they want us, they find us.

That’s the exact opposite of what your prospects and customers do though.

When they want or need what you have to offer, they find someone who can give it to them. 

See the subtle difference between the two?

So with that very difference in mind, I put together some easy to follow tips that will help get your phone ringing more often.

Specifically, I’ll touch on why it’s important to:

  • Make sure your business listings are accurate and remain that way.
  • Keep an active eye on your online reviews and reputation.
  • Have an active presence on social media sites like Facebook, Twitter, LinkedIn, and Foursquare.

Why are these three activities the greatest thing since sliced bread for you as a business owner?

They’ll all work in conjunction with one another to bring a steady supply of new customers to your door. That’s why.

Read on!

3 Easy Steps To Marketing Success

Step One: Make Sure That Your Business Listings Are Accurate.

One of the best ways to make sure new customers can find you is to make sure your business listings are accurate.

Sounds like rather obvious advice doesn’t it?

But, when was the last time you checked the accuracy of your own listings? Chances are many of them contain errors and as a result they are costing you lost opportunities.

If a customer cannot find you on a business listing site they just go to a business they can find it on.

Talk about lost profits!

Who you’re targeting will determine which directories your business needs to on. If you’re unsure about what directories your business needs to be on check out our free snapshot report. It’s super easy to grab one and the information it gives you could end up being priceless.

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Any local business marketing consultant that knows what they are doing will tell you how important it is to monitor your listings to make sure they’re correct. Why? If prospects can’t find you online, you stand zero chance of earning their business.

 

Knowing what directories you need your business listed on is important. But even more important is making sure your business information is correct on them.

This is true for two major reasons:

  1. Your potential customers will give up looking for you if your information is wrong. 
  2. Google will reward your business with greater prevalence on their search result pages. 

Is your business listing accurate? Grab a free snapshot and find out by clicking here!

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Don’t let inaccurate listings take profit opportunities away from your business. Before implementing any other business marketing tips and tricks it’s a best practice to take care of your listings first.

Fixing your business listings may seem like a small thing at first. But watch how fast your phone and cash register start to ring once you get the info on them correct!

Scout’s honor.

Step Two: Make Sure to Stay On Top of What People are Saying About Your Business

Your prospects read online reviews before making purchases just like you do.

That means you need to keep a constant eye on what people are saying about your business.

Take, for example, the website Yelp. You have most likely read reviews there. While many of them can be humorous, if you happen to find your business on a review site, you may not be the one laughing.

When it comes to voicing their opinion, your customers have plenty of options on where to voice them at.

That number is only growing too.

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How’s your online reputation looking lately? Out of all the local business marketing ideas you get thrown at you, monitoring what people are saying about your business online is the one you don’t want to ignore. Your prospects and customers will turn their backs on you if your reputation goes bad.

Responding to Negative Reviews

Once you locate a review someone has left about your business you need to respond to it. Especially if it’s a negative one.

Negative reviews suck. We all hate getting them.

Instead of getting defensive the best tactic is just to apologize. Even if you don’t mean it. Especially if you don’t mean it.

Then share your phone number and then ask them to call you to resolve the situation.

It sounds easy. It’s a bit more difficult when your emotions get into the mix though.

You have three purposes when responding to a negative review:

  1. Give the customer an avenue to reach you so that you can help solve their problem if possible.
  2. Move the conversation into a private conversation and out of the view of others.
  3. Earn the opportunity to ask the customer to either amend the negative review or at the very least delete it.

Respond to Positive Reviews too

It’s just good manners to say thanks and respond to positive reviews when they come in. It shows you appreciate your customers.

Plus it gives you another opportunity to engage with your customers online. The more you do this the better because it shows your customers you care about them.

It also shows potential customers that you care about your customers.

Which will lead to new sales opportunities for your business.

Ask your Customers to Leave Reviews

One of the best ways I know to get a review from a client is just to ask for it.

The best time to ask for one is right after they have purchased your product or service. The longer you wait to ask the harder it will be to get them to agree to it

Awesome Fact Alert:

The Better Your Reviews Get, the More Business Google Will Send Your Way

Google knows that when someone is looking for a business to buy from, they want to find someone they can trust. So the better your reviews get, and the more of them you get, the better your rankings on Google will get.

You can take that little fact straight to the bank once you put it to work for you.

Step Three: Make Sure to Establish and Maintain a Strong Social Media Presence

It’s great that you have your business on social media sites.

Social marketing can be one of the most effective forms of online marketing for your business.

There is plenty of great information available on how to market on social media sites. So I won’t get too much into that on this post other than to say, your customers and prospects are online in record numbers.

If your business isn’t visible on those sites and more you may:

  • Lose Customers to Competitors
  • Miss Out On Untold Amounts of Sales Opportunities

 

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When you put together a list of new local business marketing strategies you’re going to tackle, make sure getting your business active on social media sites like Google Plus, Facebook, and Twitter is on it. Your prospects and customers are spending huge amounts of time on those sites everyday and getting your business in front of them on those sites isn’t that hard to do. So make sure you do it.

 

Another big reason why your business needs to be active on Social Media sites is:

Google Loves Seeing Links to Your Business on Social Media Sites

They love it so much they included it in their built-in algorithm that decides what sites get traffic from them. So the more times people share your site the better chance you have of getting new customers finding your business on Google.

Getting free customers from Google is a big part of what online marketing is all about.

The fact you’ll get customers coming in from the social media sites themselves is just the gravy on top.

In Conclusion

All three of these steps are important to the Google rankings your business will receive.

They are also crucial to how well your customers and prospects can find your business when they need you.

If you’re unsure how your business stacks up in any of those areas we have a free snapshot report you can make use of. What it does is give you a peek into what your business looks like online and how customers see you. You can grab it by clicking here.

If you have any questions whatsoever about this post please feel free to post them below in the comment section.

Good luck and happy selling!

 

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