/* Page-owned editorial styling. Existing YAS shell and Manrope remain intact.
   Dials: DESIGN_VARIANCE 5 / MOTION_INTENSITY 1 / VISUAL_DENSITY 4.
   Exact long headings/quotes and two historical results follow Matt's explicit brief. */
.ra-page{--ra-cyan:#00b8e8;--ra-teal:#087ca3;--ra-soft:#eaf2f6;--ra-rule:#c4d6df}
.ra-page .ra-main{width:100%;max-width:none;margin:0;padding:0 0 80px}
.ra-main :is(h1,h2,h3,p,span,figcaption){overflow-wrap:break-word}
.ra-page .ra-private{padding:8px 20px;border-bottom:1px solid var(--ra-rule);background:#e5eff4;color:#31556f;text-align:center;font-size:11px;line-height:1.6}
.ra-private strong{font-weight:800}
.ra-page .ra-hero{padding:56px 0 38px}
.ra-page .ra-eyebrow{font-size:12px;font-weight:800;letter-spacing:.13em;line-height:1.5;color:#315c79;margin:0 0 25px}
.ra-page .ra-hero h1{font-size:clamp(42px,4.2vw,60px);line-height:1.08;letter-spacing:-.05em;color:#002244;max-width:1100px;margin:0}
.ra-page .ra-hero h1 span{color:var(--ra-teal)}
.ra-page .ra-lead{max-width:75ch;font-size:18px;line-height:1.75;margin:26px 0 0;color:#496174}
.ra-page .ra-services{list-style:none;display:flex;flex-wrap:wrap;gap:8px 24px;margin:24px 0 0;padding:0;color:#244c69;font-size:13px;font-weight:750}
.ra-services li{position:relative;line-height:1.7}
.ra-services li+li:before{content:'·';position:absolute;left:-14px;color:#517a90}
.ra-page .ra-results{padding-bottom:62px}
.ra-page .ra-result-grid{display:grid;grid-template-columns:1.15fr 1fr 1fr;gap:18px}
.ra-page .ra-result{padding:30px 28px 28px;background:#e7eff3;border:1px solid #c8dbe3;border-radius:10px;min-width:0;position:relative}
.ra-page .ra-result:first-child{background:#002244;border-color:#002244;color:#f6faff}
.ra-page .ra-metric{display:block;font-size:clamp(36px,3.5vw,50px);line-height:1.15;font-weight:800;letter-spacing:-.055em;color:#002244;font-variant-numeric:tabular-nums;white-space:nowrap}
.ra-page .ra-result:first-child .ra-metric{color:#79d7f3}
.ra-page .ra-result-label{display:block;font-size:15px;font-weight:800;line-height:1.5;margin-top:7px;color:#002244}
.ra-page .ra-result:first-child .ra-result-label{color:#f6faff}
.ra-page .ra-result p{font-size:14px;line-height:1.7;margin-top:20px;color:#3d5a70;max-width:31ch}
.ra-page .ra-result:first-child p{color:#c4d8e7}
.ra-page .ra-evidence-note{font-size:12px;line-height:1.7;color:#496174;margin:17px 0 0;max-width:85ch}
.ra-page .ra-reading-nav{display:flex;flex-wrap:wrap;gap:10px 32px;border-block:1px solid var(--ra-rule);padding:12px 0;margin-bottom:64px}
.ra-reading-nav a{font-size:13px;font-weight:800;line-height:1.5;min-height:44px;display:inline-flex;align-items:center;color:#244c69;text-decoration:none}
.ra-reading-nav a:hover{text-decoration:underline}
.ra-page .ra-section{padding-block:0 72px}
.ra-page .ra-main h2{font-size:clamp(31px,3vw,43px);line-height:1.15;letter-spacing:-.045em;color:#002244}
.ra-page .ra-challenge{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:64px;align-items:start}
.ra-challenge h2{max-width:16ch}
.ra-page .ra-challenge-copy p{font-size:17px;line-height:1.8;margin-top:22px;max-width:56ch}
.ra-page .ra-challenge blockquote{margin:0;padding:34px 34px 30px;background:#eaf2f6;border-left:3px solid var(--ra-cyan);border-radius:0 10px 10px 0}
.ra-page .ra-challenge blockquote p{font-size:23px;line-height:1.6;font-weight:600;letter-spacing:-.02em;color:#002244}
.ra-page .ra-attribution{margin-top:24px;font-size:13px;line-height:1.7;color:#244c69;font-style:normal}
.ra-attribution strong{display:block;font-weight:800}
.ra-attribution span{display:block;margin-top:3px}
.ra-page .ra-work{border-top:1px solid var(--ra-rule);padding-top:65px;display:grid;grid-template-columns:260px minmax(0,1fr);gap:80px;align-items:start}
.ra-page .ra-work-intro{position:sticky;top:118px;align-self:start}
.ra-page .ra-work-intro p{font-size:15px;line-height:1.8;margin-top:24px;max-width:23ch}
.ra-page .ra-work-intro a{display:inline-flex;align-items:center;min-height:44px;margin-top:18px;font-size:13px;font-weight:800;color:#244c69}
.ra-page .ra-work-items{max-width:760px}
.ra-page .ra-work-item{padding:0 0 40px;margin:0}
.ra-page .ra-work-item:last-child{padding-bottom:0}
.ra-page .ra-work-item:nth-child(4),.ra-page .ra-work-item:nth-child(8){border-top:1px solid var(--ra-rule);padding-top:40px}
.ra-page .ra-work-item h3{font-size:25px;line-height:1.3;font-weight:750;letter-spacing:-.03em;color:#002244;max-width:32ch;margin-bottom:16px}
.ra-page .ra-work-item p{font-size:17px;line-height:1.8;max-width:70ch}
.ra-page .ra-work-item p+p{margin-top:12px}
.ra-page .ra-channel-note{font-size:13px;line-height:1.75;color:#496174;border-top:1px solid var(--ra-rule);padding-top:24px;margin-top:28px;max-width:75ch}
.ra-page .ra-organic{background:#eaf2f6;border:1px solid #cadde5;border-radius:10px;padding:48px;margin:0 0 72px}
.ra-page .ra-organic h2{max-width:22ch}
.ra-page .ra-organic-layout{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);gap:70px;align-items:center;margin-top:34px}
.ra-page .ra-chart{margin:0;min-width:0}
.ra-page .ra-chart-columns{display:grid;grid-template-columns:1fr 1fr;gap:32px}
.ra-page .ra-chart-stage{height:272px;display:flex;flex-direction:column;justify-content:flex-end;border-bottom:1px solid #7c9db0;padding-inline:18px}
.ra-page .ra-chart-number{display:block;color:#002244;font-size:32px;line-height:1.3;font-weight:800;letter-spacing:-.035em;margin-bottom:10px;font-variant-numeric:tabular-nums}
.ra-page .ra-bar{width:100%;height:var(--bar-height);max-height:220px;background:#93adbd;border-radius:3px 3px 0 0;flex-shrink:0}
.ra-page .ra-chart-column:last-child .ra-bar{background:#087ca3}
.ra-page .ra-chart-label{font-size:12px;line-height:1.7;color:#31556e;padding:14px 18px 0}
.ra-chart-label strong{display:block;font-size:15px;margin-bottom:5px;color:#002244}
.ra-chart-label time{display:block}
.ra-page .ra-chart-caption{font-size:11px;line-height:1.7;color:#496174;margin-top:18px}
.ra-page .ra-growth{border-left:1px solid #a9c5d4;padding-left:35px}
.ra-page .ra-growth strong{display:block;font-size:clamp(46px,4.5vw,64px);font-weight:800;letter-spacing:-.055em;line-height:1.1;color:#087ca3}
.ra-page .ra-growth h3{font-size:23px;line-height:1.35;letter-spacing:-.03em;margin:14px 0 18px;color:#002244}
.ra-page .ra-growth p{font-size:14px;line-height:1.8;max-width:32ch}
.ra-page .ra-organic .ra-evidence-note{border-top:1px solid #c4d6df;padding-top:24px;margin-top:30px;font-size:13px}
.ra-page .ra-testimonial{padding:0 0 72px;display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.3fr);gap:80px;align-items:start}
.ra-testimonial h2{max-width:18ch}
.ra-page .ra-testimonial blockquote{margin:0;padding-top:8px}
.ra-page .ra-testimonial blockquote>p{font-size:clamp(25px,2.4vw,32px);line-height:1.55;letter-spacing:-.03em;font-weight:600;color:#002244;max-width:36ch}
.ra-page .ra-portrait{display:block;width:130px;height:auto;max-height:180px;object-fit:contain;object-position:left;margin:0 0 24px;border-radius:5px}
.ra-page .ra-testimonial .ra-evidence-note{margin-top:24px;font-size:12px}
.ra-page .ra-interview{border-top:1px solid var(--ra-rule);padding-top:65px}
.ra-page .ra-interview>h2{max-width:25ch}
.ra-page .ra-interview-meta{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:40px;padding:25px 0 30px;margin-top:28px;border-bottom:1px solid var(--ra-rule)}
.ra-page .ra-interview-meta p{font-size:13px;line-height:1.8;color:#31556f;max-width:45ch}
.ra-page .ra-interview-meta strong{display:block;font-size:15px;line-height:1.6;color:#002244;font-weight:800;margin-bottom:4px}
.ra-page .ra-interview-meta .ra-speaker{font-size:11px;letter-spacing:.05em;line-height:1.6;color:#496174;margin-bottom:10px;display:block}
.ra-page .ra-qa{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:70px;align-items:start;padding:36px 0 18px}
.ra-page .ra-qa:last-child{padding-bottom:0}
.ra-page .ra-question-label,.ra-page .ra-answer-label{font-size:12px;line-height:1.6;font-weight:800;color:#087ca3;margin-bottom:12px;display:block}
.ra-page .ra-qa h3{font-size:22px;line-height:1.5;letter-spacing:-.025em;color:#002244;max-width:37ch}
.ra-page .ra-answer{border-left:2px solid #9dc8d8;padding-left:26px}
.ra-page .ra-answer p{font-size:17px;line-height:1.85;color:#31556f;max-width:60ch}
.ra-page .ra-cta{margin-top:76px;padding:48px;background:#002244;color:#f6faff;border-radius:10px;border-left:4px solid var(--ra-cyan);display:grid;grid-template-columns:minmax(0,1fr) auto;gap:48px;align-items:center}
.ra-page .ra-cta h2{color:#f6faff;max-width:23ch;font-size:38px}
.ra-page .ra-cta p{color:#c4d8e7;font-size:16px;line-height:1.8;max-width:54ch;margin-top:20px}
.ra-page .ra-cta .button{background:#79d7f3;color:#002244;min-width:175px;white-space:nowrap;gap:30px}
.ra-page .ra-cta .button:hover{background:#b1ebfa}
.ra-page .ra-preview-privacy{border:1px solid #c4d6df;border-radius:10px;color:#002244;background:#f7f8f5;max-width:480px;padding:30px;font:inherit}
.ra-preview-privacy::backdrop{background:#00224480}
.ra-preview-privacy p{font-size:16px;line-height:1.8;margin-top:18px}
.ra-preview-privacy button{margin-top:22px}
@media(max-width:1100px){.ra-page .ra-work{gap:44px;grid-template-columns:210px minmax(0,1fr)}.ra-page .ra-testimonial{gap:44px}.ra-page .ra-organic-layout{gap:35px}.ra-page .ra-organic{padding:36px}.ra-page .ra-metric{font-size:38px}.ra-page .ra-result{padding:26px 22px}.ra-page .ra-qa{gap:40px}}
@media(max-width:767px){
 .ra-page .ra-main{padding-bottom:44px}.ra-page .ra-main>.wrap{width:calc(100% - 40px)}
 .ra-page .ra-private{text-align:left;padding:7px 20px;font-size:10px}
 .ra-page .ra-hero{padding:34px 0 28px}.ra-page .ra-eyebrow{font-size:10px;letter-spacing:.11em;margin-bottom:20px}
 .ra-page .ra-hero h1{font-size:clamp(33px,8.5vw,44px);line-height:1.13;letter-spacing:-.045em;max-width:22ch}
 .ra-page .ra-lead{font-size:16px;line-height:1.8;margin-top:22px}
 .ra-page .ra-services{font-size:11px;gap:7px 23px;margin-top:20px;line-height:1.8}
 .ra-page .ra-result-grid{grid-template-columns:1fr;gap:12px}.ra-page .ra-result{padding:23px 24px}.ra-page .ra-metric{font-size:42px;line-height:1.1}.ra-page .ra-result-label{margin-top:5px;font-size:13px}.ra-page .ra-result p{font-size:13px;max-width:45ch;margin-top:14px}
 .ra-page .ra-results{padding-bottom:32px}.ra-page .ra-evidence-note{font-size:11px;margin-top:15px}
 .ra-page .ra-reading-nav{gap:6px 24px;margin-bottom:38px;padding:8px 0}.ra-reading-nav a{font-size:12px;min-height:38px}
 .ra-page .ra-section{padding-bottom:44px}.ra-page .ra-main h2{font-size:30px;line-height:1.2}
 .ra-page .ra-challenge{display:block}.ra-challenge h2{max-width:20ch}.ra-page .ra-challenge-copy p{font-size:16px;line-height:1.8;margin-top:20px}
 .ra-page .ra-challenge blockquote{margin-top:28px;padding:26px 24px}.ra-page .ra-challenge blockquote p{font-size:21px;line-height:1.6}.ra-page .ra-attribution{font-size:12px;margin-top:22px}
 .ra-page .ra-work{display:block;padding-top:38px}.ra-page .ra-work-intro{position:static}.ra-page .ra-work-intro p{max-width:45ch;font-size:15px;margin-top:16px}.ra-page .ra-work-intro a{margin-top:10px}.ra-page .ra-work-items{margin-top:26px}
 .ra-page .ra-work-item{padding-bottom:30px}.ra-page .ra-work-item h3{font-size:23px;line-height:1.3;margin-bottom:14px;max-width:26ch}.ra-page .ra-work-item p{font-size:16px;line-height:1.85}.ra-page .ra-work-item p+p{margin-top:12px}.ra-page .ra-work-item:nth-child(4),.ra-page .ra-work-item:nth-child(8){padding-top:30px}.ra-page .ra-channel-note{font-size:12px;margin-top:23px;padding-top:20px}
 .ra-page .ra-organic{padding:28px 23px;margin-bottom:44px}.ra-page .ra-organic h2{font-size:29px;max-width:20ch}.ra-page .ra-organic-layout{display:block;margin-top:24px}.ra-page .ra-chart-columns{gap:18px}.ra-page .ra-chart-stage{height:225px;padding-inline:6px}.ra-page .ra-chart-number{font-size:26px}.ra-page .ra-bar{height:calc(var(--bar-height)*.8)}.ra-page .ra-chart-label{font-size:11px;line-height:1.7;padding:12px 6px 0}.ra-chart-label strong{font-size:13px}.ra-page .ra-chart-caption{font-size:10px}
 .ra-page .ra-growth{border-left:0;border-top:1px solid #b8ceda;padding:24px 0 0;margin-top:24px}.ra-page .ra-growth strong{font-size:52px}.ra-page .ra-growth h3{font-size:21px;margin:10px 0 13px}.ra-page .ra-growth p{font-size:13px;max-width:45ch}.ra-page .ra-organic .ra-evidence-note{font-size:12px;margin-top:24px;padding-top:20px}
 .ra-page .ra-testimonial{display:block;padding-bottom:44px}.ra-testimonial h2{max-width:21ch}.ra-page .ra-testimonial blockquote{padding-top:26px}.ra-page .ra-testimonial blockquote>p{font-size:24px;line-height:1.6;max-width:none}.ra-page .ra-testimonial .ra-evidence-note{font-size:11px;margin-top:18px}
 .ra-page .ra-interview{padding-top:38px}.ra-page .ra-interview-meta{grid-template-columns:1fr;gap:20px;padding:22px 0 26px;margin-top:23px}.ra-page .ra-interview-meta p{font-size:12px}.ra-page .ra-interview-meta strong{font-size:14px}
 .ra-page .ra-qa{grid-template-columns:1fr;gap:21px;padding:30px 0 8px}.ra-page .ra-qa h3{font-size:21px;line-height:1.55;max-width:none}.ra-page .ra-question-label,.ra-page .ra-answer-label{font-size:11px;margin-bottom:9px}.ra-page .ra-answer{padding-left:20px}.ra-page .ra-answer p{font-size:16px;line-height:1.85}
 .ra-page .ra-cta{grid-template-columns:1fr;gap:26px;padding:30px 25px;margin-top:44px}.ra-page .ra-cta h2{font-size:30px}.ra-page .ra-cta p{font-size:14px;margin-top:18px}.ra-page .ra-cta .button{min-width:0;width:100%;min-height:52px;font-size:14px}
}
@media(max-width:350px){.ra-page .ra-main>.wrap{width:calc(100% - 32px)}.ra-page .ra-result{padding:22px}.ra-page .ra-metric{font-size:37px}.ra-page .ra-organic{padding:24px 18px}.ra-page .ra-main h2{font-size:28px}.ra-page .ra-hero h1{font-size:32px}.ra-page .ra-testimonial blockquote>p{font-size:22px}}
@media print{.ra-page .site-header{position:static}.ra-page .ra-private,.ra-reading-nav,.ra-page .ra-preview-privacy{display:none}.ra-page .ra-work-intro{position:static}.ra-page .ra-result,.ra-page .ra-qa,.ra-page .ra-work-item{break-inside:avoid}}


/* Doctors: supplied precision leads; original client interview remains complete. */
.doctors-page .ra-hero h1{font-size:clamp(38px,3.6vw,52px);max-width:1140px;text-wrap:balance}
.doctors-page .ra-result-grid{grid-template-columns:minmax(0,1.3fr) minmax(0,1fr)}
.doctors-page .ra-result{padding:34px 36px}
.doctors-page .ra-result:first-child .ra-metric{font-size:clamp(58px,7.2vw,104px)}
.doctors-page .ra-result:last-child .ra-metric{font-size:clamp(58px,6.2vw,86px)}
.doctors-page .ra-result p{max-width:52ch}
.doctors-page .ra-challenge-copy p{margin-top:0}
.doctors-page .ra-testimonial{background:#eaf2f6;border-left:3px solid #00b8e8;border-radius:0 10px 10px 0;padding:42px 40px;margin:0 0 72px;gap:54px}
.doctors-page .ra-testimonial blockquote>p{font-size:clamp(27px,2.7vw,38px);line-height:1.4;font-weight:750;max-width:30ch}
.doctors-page .ra-testimonial blockquote{padding-top:0}
.doctors-page .ra-reading-nav a{min-height:44px}
@media(max-width:767px){.doctors-page .ra-hero h1{font-size:clamp(32px,8.3vw,43px);line-height:1.13}.doctors-page .ra-result-grid{grid-template-columns:1fr}.doctors-page .ra-result{padding:26px 24px}.doctors-page .ra-result:first-child .ra-metric{font-size:clamp(47px,13vw,64px)}.doctors-page .ra-result:last-child .ra-metric{font-size:58px}.doctors-page .ra-challenge-copy p{margin-top:20px}.doctors-page .ra-testimonial{padding:28px 24px;margin-bottom:44px}.doctors-page .ra-testimonial blockquote{padding-top:24px}.doctors-page .ra-testimonial blockquote>p{font-size:27px}}
@media(max-width:350px){.doctors-page .ra-result:first-child .ra-metric{font-size:44px}.doctors-page .ra-testimonial blockquote>p{font-size:24px}}

.ra-sr-only{position:absolute;width:1px;height:1px;margin:-1px;padding:0;border:0;overflow:hidden;clip-path:inset(50%)}