How we create your promotions
We do not start with a generic content calendar or a stack of random posts. We start with your business, what you sell, who you want to reach, and what you want customers to do next.
Then we build one coordinated promotion around that idea — email copy, social posts, and branded graphics you can actually use.
Get My Free Monthly PromotionsFree every month, for as long as your business remains in business.
No payment. No credit card. No required sales call.
THE OPERATING IDEA
Every monthly campaign should have a reason to exist.
We look at what your business offers, what your customers are likely to care about right now, and which product or service deserves attention.
Then we create one focused message around it.
The goal is not to fill your social feed with noise. The goal is to give your customers a clear reason to notice, care, and take the next step.
The five-part process
The process is informed by Matt LaClear’s direct-response copywriting, agency sales, and business-development experience dating back to 2001.
UNDERSTAND
We review your website, services, audience, service area, brand, and the information you provide in your business brief.
We want to understand what you sell and what makes the business worth choosing before we write the campaign.
CHOOSE
You can tell us what product or service you want to promote, or ask us to recommend something.
We choose one clear campaign idea rather than trying to promote everything at once.
MESSAGE
We develop the campaign message, headline, customer benefit, and next step.
That may be:
The promotion should make it obvious what the customer should do next.
CREATE
We turn the campaign idea into coordinated materials:
The pieces are designed to work together around the same message.
DELIVER
We package the campaign so you or your team can post or send it.
You do not receive a vague strategy document or blank templates.
You receive finished promotional materials.
Then next month, we do it again.
What “done” means
Every month
Your free promotion is not a one-time sample.
Once you are enrolled, Your Ad Squad creates another promotion for your business every month, for as long as your business remains in business.
Some months you may already know exactly what you want to promote.
Other months you can simply tell us:
“Recommend a promotion for me.”
Either way, the goal stays the same:
Give your business something useful to put in front of customers.
Get My Free Monthly PromotionsNo payment. No credit card. No required upgrade.
A fresh promotion every month, free, for as long as your business remains in business.
Working together
No. You can tell us what you want to promote, or ask us to recommend something based on your business.
The free service covers creating the promotional materials. You, your team, or your existing marketing provider can post or send them. If you ever want help implementing a campaign, that can be discussed separately.
No. We use your business information, services, branding, and the promotion being featured to create finished materials for your business.
No. A promotion can highlight a useful service, seasonal need, new product, reminder, or customer benefit without discounting your price.
For as long as your business is in business. We create a new promotion every month. This is not a free trial and it does not automatically become a paid subscription.
No. Your Ad Squad may offer optional paid marketing help, but buying anything else is never required to keep receiving the free monthly promotional materials.