The kind of site we build
See a working home service website on a phone.
Sample Drain Care is fictional. These are illustrative website views, not a client result or measured conversion increase.
Fictional mobile website example
Mobile after
Practical marketing help for local business owners
Help the right customers find and choose your business.
Choose focused marketing improvements, a qualified-lead campaign, a free website with monthly SEO, or a free personalized PDF to use with ChatGPT. Each option stands on its own.
Where are opportunities getting stuck?
Start with the problem that matters most to your business. Each option stands on its own. You never need to buy all four.
My marketing isn't delivering enough value.
Prove-It Challenge
$99one-time payment
For you if you want to test professional marketing help without an ongoing agency commitment.
Up to three SEO improvements, one mobile conversion improvement, and one brief follow-up or reactivation campaign (or approved alternative), with a final report.
Judge the defined work and available results. Request a full refund within seven calendar days after receiving your final report. No lead count is guaranteed.
I need more qualified inquiries.
Qualified Leads Campaign
$250one-time payment
For you if your immediate goal is genuine prospects interested in an agreed service.
10 qualified leads in the first 30 campaign days. If we fall short, we continue at no additional charge until 25 total qualified leads have been delivered, including first-period leads.
We look for practical opportunities in your existing inquiries and customer relationships, then carry out agreed follow-up or other marketing work suited to your business.
Your start date is confirmed in writing after payment and setup. A qualified lead is not necessarily a booked appointment or customer.
I need a website that makes the phone ring.
Free Website + SEO
Free website build
For you if you want calls from Google and Google Maps, and a website that is looked after every month.
See your new homepage before you pay a dime. If you approve it, we build the site free and start the search work, hosting, monthly edits and speed fixes.
$747 for your first 90 days, then $249 a month. Cancel anytime after the first 90 days. The site and domain are yours from day one.
I need better marketing ideas and direction.
AI Business Brain
Freepersonalized PDF
For you if you want to create and improve your own marketing with ChatGPT.
One personalized PDF drawing on methods from seven books and 44 guided marketing tasks. Use it to work on offers, follow-up, website copy and other marketing decisions.
A self-guided resource, not an ongoing agency service. Attach your PDF to ChatGPT and review the work before using it. File-upload availability and account limits apply.
Should I choose the $99 Challenge or the $250 Qualified Leads Campaign?
Choose the $99 Challenge if...
You want focused marketing improvements, a report of the work and available results, and the opportunity to judge whether we earned your fee.
The $99 offer does not guarantee a lead count.
Choose the $250 Leads Campaign if...
Your immediate goal is qualified inquiries and you want the campaign's defined lead-delivery commitment.
The $250 offer does not guarantee customers, sales or revenue.
Two different commitments, not a bundle. Choose the one that fits your immediate need.
Video unavailable. Try Play overview again, or explore the four options below.
Explore the work, report approach and examples.
$99: inspect the work and measurement
- SEO: up to three meaningful improvements.
- Mobile: one focused conversion improvement, not a redesign.
- Follow-up: one short campaign with your permission and approval, or an equivalent lead-conversion improvement you approve.
We record reliable starting information before work begins. Your final report separates completed work, verified work and measurable results. Missing or non-comparable data is identified, not turned into an invented increase.
Your refund option: a full refund for any reason within seven calendar days after receiving the final report. No explanation required.
See the report approach and work scope$250: know what counts as a lead
A genuine inquiry about an agreed service, within your agreed service area, with usable contact information. Spam, duplicates and vendor solicitations do not count.
- 10 qualified leads in the first 30 campaign days.
- If fewer than 10 arrive, continued work at no extra charge until 25 total, including first-period leads.
- A qualifying inquiry is not a promise of an appointment, customer, sale or revenue.
An ad click, contact list or sent email is not a delivered lead. Payment alone does not start the 30-day period.
Read the definition and campaign commitmentFree Brain: answer the buyer's real question
Use your PDF in ChatGPT to improve a real marketing decision, not just generate more words.
“Write the right follow-up. Do not change the price or add anything.”
The situation: A customer asks whether a fictional $295 cleaning estimate includes oven and refrigerator interiors.
The useful response: Explain what the quote includes, clarify that interiors are separate, and offer to quote those extras. Don't invent a discount or assume a booking.
Read the worked example
Subject: What the $295 cleaning quote includes
Thanks for asking. The $295 quote covers the kitchen, bathrooms, accessible dusting, and floor tasks listed in your estimate. In the kitchen, that includes the counters, sink, and appliance exteriors, not the inside of the oven or refrigerator.
Those interiors can be quoted separately, so you can compare the same work across your options. Would you like a revised quote that lists those two extras separately?
Nothing has been added to the current quote, and no visit is scheduled until you accept and we confirm a time.
Fictional educational example, not a client case or measured result.
Methods from seven books help organize offers, missed opportunities, authority, public evidence and follow-through. Your business information makes the PDF specific to you; 44 guided tasks help you put it to work.
Explore the Brain and seven-book methodology
Explore the books behind the methods Your Ad Squad uses to help your business.
See all seven source books and their methodsYour Ad Squad Dashboard: the SEO work and results in one place.
Your Ad Squad Dashboard is our private web application for tracking and reporting the SEO work we do for client websites. Our team uses it to record agreed work and bring each website’s Google Search Console and Google Analytics results together. Clients see their own website’s results through a private, view-only link. No client account or password is needed.
Who it serves and what it shows
- Our teamConnects each client website to its Search Console and Analytics properties, records campaign work and prepares reports. The dashboard is invitation-only; there is no public sign-up.
- Our clientsOpen a private, view-only link to their website’s results. Our team can turn a link off at any time.
- What it showsSite audit findings, keywords and rankings, links, search performance, website traffic and a history of the agreed work. A source that is not connected is shown as not connected, not as zero.
How the Google connections help
- Google Search Console (read-only)Shows how the website performs in Google Search: clicks, impressions, click-through rate and average position, by search query, page, country and device.
- Google Analytics (read-only)Shows website visits: sessions, engaged sessions, active users and key events, by traffic channel and landing page.
- Control stays with the account ownerThe dashboard cannot change Google settings or data. A connection can be removed in the dashboard, and the Google account owner can revoke access from their Google Account at any time.
Read how the dashboard accesses, uses, stores, shares and deletes Google data in our Privacy Policy.
Team sign-in to Your Ad Squad Dashboard
Your business stays at the center. You don't have to do it all alone.
You know your customers, your service and the promises you can keep. Matt LaClear provides the agreed marketing work through Your Ad Squad, bringing experience to support your priorities, not replace your judgment.
Since 2001Marketing and copywriting
Since 2009SEO experience
Published authorSeven source books
Read Matt's backgroundRead the historical DigitalMarketer interview
Background and expertise, not guarantees of results. The historical interview is not an endorsement of today's offers.
Before you choose your next move.
Five questions that deserve clear answers.
Is there a subscription?
The $99 Challenge and $250 Qualified Leads Campaign are one-time purchases, with no automatic renewal. The AI Business Brain is free. Free Website + SEO is the one monthly service: $747 for your first 90 days, then $249 a month, and you can cancel anytime after those 90 days. Applicable tax on paid services is disclosed before checkout.
What's the difference between the $99 and $250 offers?
The $99 Challenge buys focused marketing improvements and a report so you can judge the work, with the stated refund option. It does not guarantee a lead count.
The $250 Campaign buys agreed marketing work with a defined qualified-lead commitment. It does not guarantee customers, sales or revenue. You don't need both.
What happens after I sign up or pay?
- $99 Challenge: Complete the short form, opt in, accept the terms and pay once through Stripe. Matt personally reviews your information and responds within two business days by regular email. Your challenge begins after verified payment, essential access, agreed work, available starting information and confirmed dates. You receive a progress update and final report.
- $250 Campaign: After payment, provide the campaign details. We confirm setup, the agreed service and inquiry destination, then confirm your start date and first-month deadline in writing.
- Free Website + SEO: Tell us about your business. We email a mockup of your new homepage. If you approve it, you make your first payment and we build the site.
- Free AI Business Brain: Enter your name and email, then complete the business-details form. We prepare and email your personalized PDF. Attach it in ChatGPT to use it.
What if the service doesn't meet my expectations?
$99 Challenge: Request a full refund for any reason within seven calendar days after receiving your final report. No explanation is required. The refund includes applicable tax originally charged. Read the full Challenge terms and refund policy.
$250 Campaign: If fewer than 10 qualified leads are delivered in the first 30 campaign days, we continue at no extra charge until 25 total are delivered, including first-period leads. This is a lead-delivery commitment, not the $99 refund policy. Read the full campaign terms.
Free Website + SEO: if your site doesn't bring a single call in your first 90 days, your first payment is refunded. The Brain is a self-guided resource, not a promise of business results.
Do I have to purchase anything else?
No. All four offers are independently available. You do not need to get the Brain, buy a website, or purchase another service to use the offer you choose. Any optional paid work is separately disclosed and approved.
Your business. Your goals. Your next move.
You don't need another complicated marketing commitment. Choose the help that matches what your business needs right now.