01
Organic search
Search systems
Technical SEO, information architecture, page strategy, internal linking, and measurement—connected instead of sold as isolated tasks.
Explore the workIndependent SEO + growth studio // Michigan → nationwide
Your business deserves more than a place in the results.
We make companies easier to find, easier to trust, and easier to choose—across search, maps, AI answers, content, and the pages that turn attention into action.
2014Founded
Senior-ledStrategy + implementation
Evidence firstNo mystery-score theater
LIVE SIGNAL MAPYAS / 01
YOURBRAND
01SEARCHintent
02MAPSmarket
03AIanswers
04PROOFtrust
05SITEaction
Find the weak signal.Build the next useful move.
SEO SYSTEMSLOCAL VISIBILITYAI REFERRALSAUTHORITYCONTENTWEB + CONVERSION
01 / THE SHIFT
Not another box of tactics
Search is not one page anymore. Your strategy should not be either.
A buyer may find you in Google, verify you in reviews, ask an AI assistant for options, inspect your website, and leave when the offer is still unclear. Those moments are connected.
We work across the full discovery path: technical foundations, market relevance, useful content, public authority, AI-readable clarity, and the conversion path at the end.
The goal is not to keep every tactic busy. It is to identify the constraint that matters, fix it cleanly, and verify the work.
What the squad handles
One connected growth system.
Five specialist disciplines.
Start with the business problem. We assemble the work around it instead of forcing it into a preset package.
02
Local discovery
Local visibility
Business-profile clarity, service-area pages, public business information, review proof, and local search structure for companies that win market by market.
Explore the work03
AI discovery
AI referral visibility
A specialist path through Local AI Referrals for checking sampled recommendation answers, strengthening entity clarity, and correcting evidence-backed gaps.
Explore the work04
Authority + content
Authority + content
Research, source-worthy content, relationship-led outreach, digital PR, and public proof designed to make the business more credible and referable.
Explore the work05
Web + conversion
Websites + conversion
Offer clarity, page design, copy, landing pages, forms, calls, analytics, and handoffs—because attention is wasted when the next step is weak.
Explore the workSpecialist practice / Local AI Referrals
When the question is “Does AI recommend us?” start with evidence—not a pitch.
Local AI Referrals is operated by Your Ad Squad as a focused practice for local-service businesses. Its benchmark samples selected buyer-intent answers for one business, one market, and one service, then documents what appeared before deeper work is considered.
02 / THE METHOD
No mystery marketing
See the problem. Choose the scope. Build the fix. Verify the handoff.
Frame
Define the market, offer, audience, and business decision before touching the tactic.
Inspect
Review the live site, search environment, public proof, and conversion path.
Prioritize
Choose the smallest scope capable of changing the constraint that actually matters.
Build
Carry strategy into copy, code, content, outreach, or local implementation.
Verify
Check the live work, document what changed, and identify the next justified move.
Proof you can inspect
Public background is useful. Unsupported performance theater is not.
Your Ad Squad is a family-owned Michigan firm founded in 2014. Matt LaClear leads strategy and authority work; Marc LaClear supports technical implementation and quality assurance. Public media appearances, published work, and the Local AI Referrals proof register are available for diligence.
Meet the squadIndependent appearance
DigitalMarketer Podcast
Matt LaClear on SEO, offers, and authority-building.
Process + source registerLocal AI Referrals proof
Scope, artifacts, public sources, and clear claim boundaries.
Owned public backgroundMatt LaClear media hub
Books, interviews, and practitioner background in one place.
Field notes
Useful thinking for messy growth problems.
Search is now a recommendation layer.
Why websites, maps, reviews, public proof, and AI answers need one connected strategy.
Read the field noteWhat a useful local SEO audit should prove.
A long issue list is not a strategy. A useful audit connects evidence to a business decision.
Read the field noteAuthority before backlinks.
Why the strongest outreach starts with something credible, useful, and worth referring to.
Read the field noteBefore we talk
A few direct answers.
Do you only work with local businesses?
No. Local service businesses are a strong fit, but Your Ad Squad also works with specialist, professional, and B2B companies whose growth depends on search visibility, authority, and a stronger website path.
Is Local AI Referrals a separate company?
Local AI Referrals is a specialist practice operated by Your Ad Squad, LLC. It provides a focused entry point for local businesses that want to inspect selected AI recommendation answers and related website gaps.
Do you guarantee rankings or leads?
No. We improve the factors a business can control and verify the work we complete. Search engines, AI systems, platforms, competitors, and customers make independent decisions.
Can you implement the recommendations?
Yes. Strategy, copy, page structure, technical changes, authority work, and quality assurance can be included when access and scope permit.