The Experience Behind the Work

Matt is a marketer from Mason, Michigan. His background includes direct-response copywriting, agency sales and business development. The work begins with understanding what your business does, who your customers are and what they need to know.

Since 2009, his agency work has included identifying needed changes, giving web developers precise specifications for changes to clients’ websites and collaborating on implementation. That is not a claim that he personally coded every client website.

Today, Your Ad Squad applies that experience through focused marketing improvements with the $99 Prove-It Challenge, qualified-lead campaigns, personalized AI Business Brains and mobile website improvements. The campaign puts the agency to work generating qualifying inquiries. The Brain organizes marketing methods around your business. Website work applies that judgment to the pages and contact path your customers use.

The $99 Prove-It Challenge is a one-time way to judge focused marketing work and a final report. It does not promise a lead count; the $250 campaign has its own defined qualified-lead commitment.

Lead generation is not just a traffic question. A customer also needs a clear offer, a useful answer and a way to take the next step. Matt’s work connects those decisions with follow-up and the reasons a business can be chosen. Career-wide experience is background for the method, not proof of results for this specific campaign.

Seven of Matt’s books form the AI Business Brain’s source foundation. They explore opportunities, offers, authority, recommendations, and the evidence customers examine before choosing a business.