The Experience Behind the Work
Matt LaClear’s work connects copywriting, search, and website decisions to what a customer needs to understand before choosing a business.
A career in marketing
- 2001
- Marketing and direct-response copywriting.
- 2009
- SEO, agency work, and collaboration with web developers.
- 14,000 campaigns
- Experience across the marketing career, not a count of mobile redesigns, unique clients, or Brain recipients.
Business facts before tactics
Matt is a marketer from Mason, Michigan. His background includes direct-response copywriting, agency sales and business development. The work begins with understanding what your business does, who your customers are and what they need to know.
Since 2009, his agency work has included identifying needed changes, giving web developers precise specifications for changes to clients’ websites and collaborating on implementation. That is not a claim that he personally coded every client website.
Today, Your Ad Squad applies that experience through personalized AI Business Brains and mobile website improvements. One organizes marketing methods around a business’s own information. The other applies marketing judgment to the pages and contact experience its customers use.
Seven of Matt’s books form the AI Business Brain’s source foundation. They explore opportunities, offers, authority, recommendations, and the evidence customers examine before choosing a business.
A Public Record of the Thinking
On episode 26 of the DigitalMarketer Podcast, Matt discussed why testing an offer comes before driving traffic, why rankings alone may not be enough, and how he approaches earning links from high-authority websites.
This earlier conversation offers another place to examine the thinking behind the work.
Read the DigitalMarketer episodeHistorical interview—not an endorsement of either current offer.