About Your Ad Squad
Your Ad Squad is a family-owned Michigan SEO and marketing firm founded in 2014. The company combines strategic judgment, authority-building experience, technical implementation, and quality assurance without pretending one tactic solves every growth problem.
Talk with the squadTHE COMPANY
Built for the whole path
A business still needs an offer worth choosing, a credible authority story, pages that answer the buyer, and a clean path from discovery to action.
Your Ad Squad was built around that broader reality. The work connects organic search and authority building with local visibility, conversion-focused websites, technical implementation, and the emerging recommendation layer created by AI-assisted answers.
Local AI Referrals operates as the focused practice for local-service businesses that want a bounded way to inspect AI referral visibility before deciding whether deeper work is justified.
Named responsibility
No invented “50-person team” language. The public roles are clear, and specialist contributors can be added when the work requires them.
Strategy + authority
Matt leads strategic interpretation, search and authority thinking, offer clarity, public proof, and the decision about what deserves deeper work.
Technical implementation + QA
Marc supports technical implementation, page structure, proof placement, functional testing, and quality assurance when approved recommendations move into production.
PUBLIC MILESTONES
A background you can inspect
A family-owned Michigan company providing SEO and marketing services for small businesses.
Matt discussed SEO, testing the offer before scaling traffic, and relationship-based authority building.
Open the independent appearanceA bounded, evidence-first path for local businesses evaluating AI recommendation visibility and related website work.
Visit the specialist practiceOperating principles
More visibility does not rescue an offer or page nobody understands.
Do not prescribe a large engagement when a bounded check can clarify the decision.
Create a credible reason for publishers, partners, customers, and systems to refer to the business.
A polished deck is not a substitute for changes that survive production.
Check what went live, what works, and what the evidence still cannot prove.
Public diligence