$282 in 2023 to $1,210 in 2025.
CASE STUDY / DENTAL & HEALTHCARE
How We Helped a Dental Practice Increase Its Estimated SEO Click Value by 329% and Reach #2 on Google
A dental practice competing in a challenging local market needed better visibility for its most important treatment-related keywords.
Through strategic link building and authority development, our team helped improve its search rankings, organic traffic, and overall search visibility.
- Dental / Healthcare
- SEO / Link Building
Client: Confidential Dental Practice
Historical results: 2023–2025. Exact measurement dates were not supplied.
Campaign agency: Your Ad Squad.
Historical campaign results
85 to 296 monthly visitors, comparing 2023 with 2025.
Up from #6 in 2023 to #2 in 2025.
3 in 2023 to 55 in 2025.
Historical results comparing 2023 with 2025, not current performance. Estimated SEO click value is not actual revenue, advertising savings, or profit.
The Challenge
The dental practice operated in a competitive local market but struggled to rank for its most important treatment keywords.
Limited search visibility meant competitors appearing higher in Google had a greater opportunity to attract prospective patients.
Our objective was to strengthen the practice's authority and improve its visibility for commercially important dental searches.
What Your Ad Squad Did
Link building, authority development, and treatment-related search visibility.
See the resultsRelevant Guest Posting
Secured backlinks through guest posting on relevant healthcare and local websites.
Authority Development
Focused on building a stronger backlink profile to support the practice's most important service pages.
Improving Search Visibility
Directed the authority-building campaign toward improving rankings for valuable treatment-related keywords.
See the Before and After
Compare each reported measurement. Ranking positions show movement toward #1. Quantity comparisons share a zero baseline and a common scale within each pair.
Main Keyword Ranking
Improved 4 positions reported change
A lower position number means a higher Google ranking. The primary treatment keyword is not disclosed.
Estimated Monthly SEO Click Value
+329% reported change
Historical estimated monthly SEO click value, not actual revenue, advertising savings, or profit.
Top 3 Keyword Rankings
+1,733% reported change
Historical reported measurement comparing 2023 with 2025. Exact measurement dates were not supplied.
Organic Keywords
+200% reported change
Historical reported measurement comparing 2023 with 2025. Exact measurement dates were not supplied.
Organic Traffic
+248% reported change
Historical reported measurement comparing 2023 with 2025. Exact measurement dates were not supplied.
Backlinks
+262% reported change
Historical reported measurement comparing 2023 with 2025. Exact measurement dates were not supplied.
Domain Rating
+78% reported change
Historical reported measurement comparing 2023 with 2025. Exact measurement dates were not supplied.
URL Rating
+80% reported change
Historical reported measurement comparing 2023 with 2025. Exact measurement dates were not supplied.
The Complete Results
| Measurement | Before | After | Reported change |
|---|---|---|---|
| Main Keyword Ranking | #62023 | #22025 | Improved 4 positions |
| Estimated Monthly SEO Click Value | $2822023 | $1,2102025 | +329% |
| Top 3 Keyword Rankings | 32023 | 552025 | +1,733% |
| Organic Keywords | 1462023 | 4392025 | +200% |
| Organic Traffic | 85 monthly visitors2023 | 296 monthly visitors2025 | +248% |
| Backlinks | 482023 | 1742025 | +262% |
| Domain Rating | 92023 | 162025 | +78% |
| URL Rating | 152023 | 272025 | +80% |
All eight measurements compare 2023 with 2025. The original case study gives years, not exact measurement dates. Supplied values and reported percentages are preserved as provided.
Why These Results Matter
Higher Rankings
The practice's primary keyword improved from position #6 to #2.
More Search Traffic
Estimated monthly organic traffic increased from 85 to 296 visitors.
Broader Keyword Visibility
The number of keywords ranking in Google's top three positions increased from 3 to 55.
Stronger Website Authority
Backlinks increased from 48 to 174, alongside improvements in Domain Rating and URL Rating.
These historical search measurements do not establish patient inquiries, appointments, sales, revenue, or ROI. Domain Rating and URL Rating are third-party authority metrics, not Google ranking positions.
Improve Visibility for Your Most Important Searches
Talk with Your Ad Squad about SEO and link building for your dental practice.
