You want calls from Google. Not a free website with SEO tacked on.

We're an SEO firm with 13,277 campaigns since 2009. We'll build your website free, and you'll see your new homepage before you pay a dime.

Dear Home Service Business Owner,

You don't need another person telling you how good your website could look.

You want a local homeowner to find you, pick up the phone, and ask about a job.

Whether you're a plumber, an HVAC contractor, an electrician, or a roofer, that's the reason to put money into your website in the first place.

So if you've seen a “free website” offer and thought, “What's behind that?”, I think you're asking the right question.

Because a free website with cheap SEO bolted on is still a website with cheap SEO bolted on.

My name is Matt LaClear. I founded Your Ad Squad, and we're an SEO firm. We've handled 13,277 SEO campaigns since 2009.

We aren't web developers selling SEO as an add-on. The search work is the product. The free website is the reason to get started.

That difference matters because a finished website is not the same thing as a finished job.

The site still needs work to help people find it through Google and Google Maps. It needs to work when they arrive. And it needs attention when visitors leave without calling.

That's the work I'm offering to keep doing, not just the day your site goes live, but month after month.

See your new homepage before you pay a dime.

I don't expect you to pay for a website you haven't seen.

Request a mockup, and I'll show you what your new homepage would look like before you pay anything.

You look at it. You decide whether to approve it. You're charged only when you approve the mockup.

The new website itself is free. The search work and ongoing care are paid. I'll lay out the price below, after you see exactly what's included.

And if you already love your website, you don't have to replace it. You can keep it and move it onto our hosting. More on that in a moment.

First, let me show you what happens beyond the homepage.

Your website needs more than a launch day

A homeowner can find your site and still leave without calling.

A form might be broken. A page might load slowly. Or people might not find what they need before they leave.

I don't want your website sitting untouched while those problems go unnoticed.

Your site sits on Your Ad Squad's own server. Every day, the Your Ad Squad Brain, our AI developer, watches it for downtime, broken forms, slow pages, and needed updates.

That doesn't mean a website can never go down. It means we're watching for trouble instead of waiting for you to discover it.

But keeping the site running is only part of the work.

Each month, we look at what visitors actually do

I install Microsoft Clarity on every site.

It gives us heat maps and visitor recordings: a way to see where people click, how far they scroll, and how they move through your pages.

Each month, the Brain studies that information alongside Google Search Console and Google Analytics. Those tools help us understand how people find your site and what they do after they arrive.

Then the Brain proposes changes aimed at getting more visitors to call.

You approve the changes. We make them.

There's no extra charge for those monthly conversion edits, and no monthly limit on them.

You don't have to learn how to read a heat map. That's our work. Your part is approving the changes before we make them.

We also run a speed test each month, fix what's slow, and show you the before-and-after grade.

So when I say we keep working on your website, I mean actual changes, not just leaving the same pages online and collecting another payment.

You'll see the calls your site produces

Each site gets a tracking phone number.

That lets you see every call the site produced, rather than trying to guess whether the phone rang because someone visited your website.

The way I want this to work for you is simple:

The first call it brings you pays for it. Every call after that is yours.

And I put a guarantee behind it. I'll explain that below.

Love your current site? Keep it.

You may have a website you're proud of. Maybe it already looks right, explains your work clearly, and feels like your business.

You don't have to throw it away to work with me.

Keep the site you love and move it onto our hosting.

The offer isn't about making you accept a redesign. It's about the ongoing work behind calls from Google and Google Maps, with the hosting, visitor reviews, monthly edits, and speed fixes included.

Your current site needs to be on WordPress to move. If it's built on Wix, Squarespace or a similar builder, it can't be moved, so I'd build you a new one free instead.

Here's everything the monthly service covers

There are six parts:

1. Your website. I build a new one free, or you keep the site you love and move it onto our hosting.
2. The work to help people find you through Google and Google Maps. All on-page and technical SEO, the work on your pages and behind them, is included.
3. Light link building. Work on links from other websites to yours is included too.
4. Hosting. Your site sits on our own server, watched every day by the Your Ad Squad Brain.
5. Monthly conversion edits. We study what visitors do, propose changes intended to encourage calls, and make the changes you approve at no extra charge, with no monthly limit.
6. Monthly speed fixes. We test, fix what's slow, and show you the before-and-after grade.

You could hire a web developer who sells SEO as an add-on. You could look at agencies charging $1,000 or more a month. Or you could leave your site as it is and do nothing.

I'm offering a different choice: an SEO firm doing the search work, with the website and its ongoing care included.

I've worked in marketing and copywriting since 2001 and SEO since 2009. I've also written seven business and marketing books. That's why I want you to look past the free-website headline and look at the work behind it.

The price and your first 90 days

$747 for the first 90 days, then $249 a month.

Your first payment is charged when you approve the homepage mockup, not when you request it.

Why your first 90 days? That's how long Google needs to react to a new or reworked site. It isn't a promise of a particular ranking or a certain number of calls.

Here's the guarantee:

If your site doesn't bring a single call in the first 90 days, I'll refund your full first-90-day payment.

You can cancel anytime after the first 90 days.

And you own the site and the domain from day one. If you cancel, you keep the site and move it to your own host.

The website isn't something you lose because you stop working with me.

Start with something you can see

You don't have to become an SEO expert to decide whether to take the next step.

You don't have to pay before you've seen the homepage.

And you don't have to give up ownership of your website to get the ongoing work.

Request your mockup. See what I have in mind for your business before you decide whether to pay.

Sincerely,

Matt LaClear
Founder, Your Ad Squad

Free Website + SEO Terms