May 2023 to August 2025. The baseline predates the campaign.
CASE STUDY / FINANCIAL SERVICES
How We Helped a Financial Advisory Firm Increase Its Estimated Monthly SEO Click Value from $1,330 to $5,680
A strategic link-building campaign strengthened website authority, expanded organic keyword visibility, and helped a financial advisory firm gain ground in competitive Google search results.
- Financial Services
- SEO / Link Building
Client: Confidential Financial Advisory Firm
Campaign began in March 2025. Results below use three distinct measurement periods.
Campaign agency: Your Ad Squad.
Historical campaign results
March 2025 to August 2025.
March 2025 to August 2025.
May 2025 to August 2025.
Campaign began in March 2025. These results use three distinct measurement periods. Estimated monthly SEO click value compares May 2023 to August 2025: its baseline predates the campaign and is not a campaign-only comparison. Estimated SEO click value is not actual revenue, profit, or advertising savings.
The Challenge
A financial advisory firm needed to strengthen its online authority and compete for valuable keywords in the highly competitive financial services industry.
The business wanted to improve its Google rankings and become more visible to prospective clients searching for relevant financial services.
Our objective was to strengthen its authority through relevant, high-quality backlinks while supporting broader organic search visibility.
What Your Ad Squad Did
Relevant financial and business placements, editorial authority development, and competitive keyword visibility.
See the resultsRelevant Financial and Business Publications
Secured guest-post placements on relevant financial and business websites to strengthen the firm's backlink profile.
Authority Development
Focused on quality editorial links from trusted publications to improve the website's authority signals.
Competitive Keyword Visibility
Directed the authority-building work toward helping the firm compete for valuable financial services search terms.
See the Before and After
Compare the six supplied measurements. The comparisons have three distinct measurement periods. Each before-and-after pair shares a zero baseline and a common scale. These visualizations show the supplied figures, not analytics screenshots.
March 2025 → August 2025
Domain Rating, URL Rating, organic keywords, and organic traffic.
Domain Rating (DR)
Improved historical outcome
Reported historical comparison: March 2025 to August 2025.
URL Rating (UR)
Improved historical outcome
Reported historical comparison: March 2025 to August 2025.
Organic Keywords
Increased historical outcome
Reported historical comparison: March 2025 to August 2025.
Organic Traffic
Increased historical outcome
Reported historical comparison: March 2025 to August 2025.
May 2023 → August 2025
Estimated monthly SEO click value. The baseline predates the campaign.
Estimated Monthly SEO Click Value
Increased historical outcome
May 2023 baseline predates the March 2025 campaign start. Estimated SEO click value is not actual revenue, profit, or advertising savings.
May 2025 → August 2025
Top 3 rankings.
Top 3 Rankings
Increased historical outcome
Reported historical comparison: May 2025 to August 2025.
The Complete Results
| Measurement | Before | After | Outcome |
|---|---|---|---|
| March 2025 → August 2025 | |||
| Domain Rating (DR) | 23March 2025 | 34August 2025 | Improved |
| URL Rating (UR) | 17March 2025 | 21August 2025 | Improved |
| Organic Keywords | 106March 2025 | 137August 2025 | Increased |
| Organic Traffic | 316March 2025 | 363August 2025 | Increased |
| May 2023 → August 2025 | |||
| Estimated Monthly SEO Click Value | $1,330May 2023 | $5,680August 2025 | Increased |
| May 2025 → August 2025 | |||
| Top 3 Rankings | 20May 2025 | 26August 2025 | Increased |
All six supplied metrics retain their individual measurement dates. The May 2023 click-value baseline predates the March 2025 campaign start. These are not a single five-month growth comparison. Estimated SEO click value is not actual revenue, profit, or advertising savings.
Why These Results Matter
Stronger Website Authority
Domain Rating improved from 23 to 34, while URL Rating increased from 17 to 21.
Broader Keyword Visibility
The number of organic keywords increased from 106 to 137 during the March–August 2025 comparison.
More Organic Traffic
Reported organic traffic increased from 316 to 363 during the same comparison.
Higher Estimated Search Value
Estimated monthly SEO click value increased from $1,330 in May 2023 to $5,680 in August 2025.
Progress on Competitive Keywords
A high-difficulty target keyword entered the rankings at #35, with reported monthly search volume of 8,400 and keyword difficulty of 79.
These historical measurements describe search visibility and authority, not verified leads, client acquisitions, conversions, revenue, or ROI. Estimated SEO click value is not actual revenue, profit, or advertising savings.
Strengthen Your Firm’s Search Visibility
Talk with Your Ad Squad about relevant link building and a stronger organic search presence for your financial services firm.