April 2025 to August 2025; an estimated search metric, not revenue.
CASE STUDY / TOURISM & LOCAL ACTIVITIES
How We Helped a Local Tourism Business Grow Its Estimated SEO Click Value from $751 to $1,360
A local activities provider operating in the competitive tourism market needed stronger Google visibility to reach people searching for tours, rentals, attractions, and local experiences.
Our team implemented a relevance-first link-building campaign to strengthen website authority, expand keyword coverage, and improve the estimated value of its organic search visibility.
- Tourism / Local Activities
- SEO / Link Building
Client: Confidential Local Activities Provider
Campaign period: April–August 2025.
Campaign agency: Your Ad Squad.
Historical campaign results
Broader organic keyword coverage.
Growth in unique websites linking to the business.
Improvement in a third-party page-level backlink authority metric.
Historical campaign: April–August 2025. The click-value comparison is April 2025 to August 2025; separate dates for the other measurements were not supplied. Estimated SEO click value is not actual revenue, bookings, advertising savings, or profit.
The Challenge
The client operated in the local activities and tourism industry, where businesses compete for searchers looking for things to do, tours, rentals, and experiences.
When the campaign started in April 2025, the website already had some organic visibility but needed stronger authority signals and broader keyword coverage.
Our objective was to strengthen its search presence and improve its ability to compete for commercially valuable searches.
What Your Ad Squad Did
Relevance-first outreach, natural placements, and quality-focused authority building.
See the resultsLocal and Niche-Relevant Link Outreach
Prioritized link opportunities from travel, lifestyle, events, and activity-related websites.
Contextual Editorial Placements
Focused on placing links naturally within relevant articles rather than unrelated sidebars or low-quality directories.
Natural Anchor Text
Used primarily branded and descriptive anchor text to maintain a balanced backlink profile.
Steady Link Acquisition
Acquired links gradually rather than pursuing sudden increases in backlink volume.
Commercial Page Alignment
Directed link-building efforts toward relevant service and category pages that could attract prospective customers.
See the Before and After
Compare the four supplied measurements. Each before-and-after pair shares a zero baseline and a common scale. These visualizations show the supplied figures, not analytics screenshots.
Estimated Monthly SEO Click Value
Increased historical outcome
Estimated SEO click value is not actual revenue, bookings, advertising savings, or profit.
URL Rating
Improved historical outcome
Historical reported comparison. Separate measurement dates were not supplied.
Organic Keywords
Increased historical outcome
Historical reported comparison. Separate measurement dates were not supplied.
Referring Domains
Increased historical outcome
Historical reported comparison. Separate measurement dates were not supplied.
The Complete Results
| Measurement | Before | After | Outcome |
|---|---|---|---|
| Estimated Monthly SEO Click Value | $751April 2025 | $1,360August 2025 | Increased |
| URL Rating | 9Date not supplied | 14Date not supplied | Improved |
| Organic Keywords | 179Date not supplied | 218Date not supplied | Increased |
| Referring Domains | 55Date not supplied | 72Date not supplied | Increased |
These are the complete supplied results. Only estimated monthly SEO click value has supplied comparison dates: April 2025 and August 2025. Separate measurement dates were not supplied for URL Rating, organic keywords, or referring domains.
Why These Results Matter
Greater Estimated SEO Value
Estimated monthly organic search click value increased from $751 to $1,360 during the reported comparison period.
Broader Search Visibility
Organic keyword coverage expanded from 179 to 218 keywords.
Stronger Backlink Profile
The number of referring domains increased from 55 to 72.
Improved Page-Level Authority
URL Rating increased from 9 to 14, indicating stronger backlink authority according to that third-party metric.
These improvements demonstrate progress in search visibility and authority. They do not establish verified increases in bookings, leads, sales, or revenue.
Strengthen Your Tourism Business’s Search Presence
Talk with Your Ad Squad about relevant link building and stronger organic visibility for your local activities business.