Improvement in a third-party measure of page-level backlink strength.
CASE STUDY / SPORTS & ECOMMERCE
How We Helped a Pickleball Brand Grow Its Keyword Rankings and Website Authority Through Strategic Link Building
A relevance-first link-building campaign helped a pickleball brand increase its organic keyword coverage from 36 to 112 while growing referring domains from 12 to 66.
- Sports / eCommerce
- SEO / Link Building
Client: Confidential Pickleball Brand
Campaign began in March 2025. The exact ending measurement date was not supplied.
Campaign agency: Your Ad Squad.
Historical campaign results
Broader keyword coverage across organic searches.
More unique websites linking to the brand.
Campaign began in March 2025. The exact ending measurement date was not supplied. These are historical results, not a guarantee of similar results.
The Challenge
The client operated in the growing and competitive pickleball market, where brands compete for visibility across sports-related and product-focused searches.
When the campaign began in March 2025, the website had a URL Rating of 0, indicating no measurable page-level authority according to that third-party metric.
The objective was to strengthen the site's authority, expand its organic keyword visibility, and build a healthier backlink profile without resorting to spam or volume-first link-building tactics.
What Your Ad Squad Did
Relevance-first outreach, natural placements, and quality-focused authority building.
See the resultsRelevance-First Link Outreach
Prioritized link placements on websites covering sports, fitness, and product-related topics where links fit naturally within the content.
Editorial-Style Placements
Focused on links appearing within relevant articles rather than unrelated promotional content.
Conservative Anchor Text
Used primarily branded and natural anchor text patterns to maintain a balanced backlink profile.
Gradual Link Acquisition
Built links steadily over time instead of pursuing sudden increases in backlink volume.
Quality Over Quantity
Emphasized publisher relevance, content context, and website quality rather than simply collecting as many backlinks as possible.
See the Before and After
Compare the three supplied measurements. Each before-and-after pair shares a zero baseline and a common scale. These visualizations show the supplied figures, not analytics screenshots.
URL Rating (UR)
Improved historical outcome
URL Rating is a third-party measure of page-level backlink strength. The ending measurement date was not supplied.
Organic Keywords
Increased historical outcome
Historical reported comparison. Individual measurement dates were not supplied.
Referring Domains
Increased historical outcome
Historical reported comparison. Individual measurement dates were not supplied.
The Complete Results
| Measurement | Before | After | Outcome |
|---|---|---|---|
| URL Rating (UR) | 0March 2025 | 19Date not supplied | Improved |
| Organic Keywords | 36Date not supplied | 112Date not supplied | Increased |
| Referring Domains | 12Date not supplied | 66Date not supplied | Increased |
These are the complete supplied measurements. The campaign began in March 2025 with a URL Rating of 0. No ending measurement date or individual keyword and referring-domain measurement dates were supplied.
Why These Results Matter
Stronger Page-Level Authority
URL Rating increased from 0 to 19, indicating improvement in a third-party measure of the page's backlink strength.
Broader Google Search Visibility
The number of organic keywords increased from 36 to 112, showing the website appearing for a wider variety of searches.
A Stronger Backlink Profile
Referring domains increased from 12 to 66, reflecting growth in the number of unique websites linking to the brand.
A Sustainable Approach
The campaign demonstrates how relevant editorial links and conservative link-building practices can support broader keyword visibility and authority development.
These historical figures do not guarantee similar results. No traffic, sales, revenue, or conversion measurements were supplied.
Build Relevant Authority for Your Brand
Talk with Your Ad Squad about a relevance-first SEO and link-building approach for your brand.