A newly ranking primary keyword; no previous ranking position supplied.
CASE STUDY / ROOFING & HOME SERVICES
How We Helped a Roofing Contractor Reach #2 on Google Through Strategic Link Building
A regional roofing contractor went from $0 to $536 in estimated monthly SEO click value while strengthening its backlink profile and expanding keyword visibility.
- Roofing / Home Services
- SEO / Link Building
Client: Confidential Regional Roofing Contractor
Campaign period: September 2024 – August 2025. Historical results, not current performance.
Campaign agency: Your Ad Squad.
Historical campaign results
September 2024 to August 2025. Not actual revenue, sales, profit, or advertising savings.
A stronger backlink profile during the historical campaign.
An improvement in the reported page-level authority indicator.
Historical results from September 2024 through August 2025. Estimated SEO click value is not actual revenue, sales, profit, or advertising savings.
Mixed outcomes: the newly tracked main keyword reached #2, but the reported number of Top 3 rankings declined from 8 to 2. Top 10 rankings remained at 1. Not every ranking metric improved.
The Challenge
The roofing contractor operated in a competitive regional market where multiple companies competed for similar local searches.
At the beginning of the campaign, the website had limited organic keyword visibility and relatively modest page-level authority.
Our objective was to strengthen its authority, expand its search visibility, and improve rankings for commercially valuable roofing searches.
What Your Ad Squad Did
Relevance-first outreach, natural placements, and quality-focused authority building.
See the resultsRelevance-First Link Outreach
Prioritized link opportunities relevant to home services, roofing, and local businesses.
Editorial-Style Link Placements
Focused on links placed naturally within useful, relevant articles rather than unrelated promotional content.
Conservative Anchor Text
Used primarily branded and natural anchor text, with limited exact-match keyword usage.
Gradual Link Acquisition
Built links at a steady pace rather than pursuing sudden, unnatural increases.
Quality-Focused Authority Building
Prioritized relevant, credible placements over acquiring large quantities of low-quality backlinks.
Campaign Timeline
First 30–60 Days: Foundation
Established baseline measurements, aligned keyword targeting with roofing service intent, and began relevant link outreach.
Following Months: Active Outreach
Continued outreach and link acquisition while maintaining a natural anchor text distribution.
Later Months: Authority Development
Continued building authority as existing links aged, alongside improvements in keyword coverage and URL Rating.
See the Before and After
Compare each supplied measurement. Quantity comparisons share a zero baseline and a common scale within each pair. The newly tracked main keyword has no invented starting position.
Estimated Monthly SEO Click Value
Increased historical outcome
Estimated monthly SEO click value is not actual revenue, sales, profit, or advertising savings. A percentage increase from $0 is not reported.
URL Rating
Improved historical outcome
Historical reported comparison. Exact individual measurement dates were not supplied.
Organic Keywords
Increased historical outcome
Historical reported comparison. Exact individual measurement dates were not supplied.
Referring Domains
Increased historical outcome
Historical reported comparison. Exact individual measurement dates were not supplied.
Top 10 Rankings
No reported change historical outcome
The source reports no change: 1 before and 1 after.
Top 3 Rankings
Declined historical outcome
This metric declined from 8 to 2. It is not presented as an improvement.
Main Keyword Position
New #2 ranking historical outcome
The newly tracked main keyword was not previously ranking. No numeric starting position was supplied.
The Complete Results
| Measurement | Before | After | Outcome |
|---|---|---|---|
| Estimated Monthly SEO Click Value | $0September 2024 | $536August 2025 | Increased |
| URL Rating | 11Date not supplied | 19Date not supplied | Improved |
| Organic Keywords | 15Date not supplied | 31Date not supplied | Increased |
| Referring Domains | 23Date not supplied | 64Date not supplied | Increased |
| Top 10 Rankings | 1Date not supplied | 1Date not supplied | No reported change |
| Top 3 Rankings | 8Date not supplied | 2Date not supplied | Declined |
| Main Keyword Position | Not previously ranking for the newly tracked main keywordDate not supplied | Position #2Date not supplied | New #2 ranking |
The estimated monthly SEO click value comparison is dated September 2024 to August 2025. Exact measurement dates for the other individual results were not supplied.
The original source reports both the Top 10 and Top 3 totals above without reconciling their relationship. They are preserved exactly as supplied; no explanation has been invented.
Why These Results Matter
A New #2 Ranking
An important roofing keyword entered Google's organic results at position #2.
Greater Estimated Search Value
Estimated monthly SEO click value increased from $0 to $536.
Broader Keyword Coverage
The number of organic keywords increased from 15 to 31.
Stronger Authority Indicators
Referring domains increased from 23 to 64, while URL Rating improved from 11 to 19.
A Mixed Ranking Picture
Although the main keyword achieved position #2 and several visibility indicators improved, the reported number of Top 3 rankings declined from 8 to 2.
These historical search measurements do not establish roofing leads, booked jobs, phone calls, revenue, or ROI. URL Rating is a third-party authority indicator, not a Google ranking position.
Strengthen Your Visibility for Roofing Searches
Talk with Your Ad Squad about a quality-focused SEO and link-building campaign for your roofing business.