Reported return on agency investment over more than 30 months.
CASE STUDY / LAS VEGAS LAW FIRM
SEO, Paid Advertising & Website Redesign for The Rosenblum Allen Law Firm
The Rosenblum Allen Law Firm wanted to capture more market share in the Las Vegas area. Beginning in September 2019, our team worked on the firm's SEO, website design, and paid advertising.
- SEO
- Google Ads
- Facebook Ads
- YouTube Ads
- Web Design
Reported Historical Results
Reported increase in traffic from SEO clicks during the engagement.
Year-over-year increase in organic users for the March–April comparison periods detailed below.
Figures from the supplied historical case study, not current or independently audited measurements.
Competing for Market Share in Las Vegas
The Rosenblum Allen Law Firm needed to capture market share in the Las Vegas area.
Molly Rosenblum Allen wanted an ethical SEO campaign that could help her firm compete more effectively in local search. Our agency came recommended to her.
I was looking for someone to help me run an ethical SEO campaign to get market share from my competition. Your name came recommended.
Website Cleanup and Content Consolidation
The website had 75 pages and blog posts that were not attracting meaningful search visibility, backlinks or traffic.
We consolidated some of those pages and removed others, implementing appropriate 301 redirects.
This cleanup was part of preparing the site for a more effective technical structure and redesign.
Website Redesign and Hosting
The existing website was bulky, slow and difficult to optimize. Hosting was also affecting page speed.
We redesigned the website with SEO and conversions in mind and moved hosting to WP Engine.
The client approved the new design, and it launched in May 2021.
More Than 50 New Blog Posts
The site was missing content targeting relevant long-tail keywords.
We wrote more than 50 blog posts, obtained the client's approval for each, and added internal links to support the firm's existing priority pages.
Meta Title and Description Optimization
We rewrote existing meta titles and descriptions, improving their relevance and making the descriptions more compelling to searchers.
We incorporated local keywords where appropriate.
Because several improvements happened simultaneously, the impact of this particular work could not be measured independently.
More Than 150 Business Directory Listings
We identified over 150 relevant online directories that did not list the firm and secured those listings.
This formed part of our local SEO work.
Internal Linking and Legal Authority References
We improved internal links throughout the website to better connect related content.
We also added relevant outbound references to authoritative websites in the legal field.
Relevant Link Outreach
We pursued backlinks from law-related blogs with genuine Google traffic and without obvious private-blog-network footprints.
We also pursued Help a Reporter Out (HARO) opportunities, making use of the firm's willingness to share its legal expertise.
14 Lead Magnet Campaigns
We created 14 lead magnet campaigns to help convert increased website traffic into inquiries.
One example was a PDF checklist titled "How to Keep Your Home in a Divorce."
For this campaign, we created a landing page, email sequence and thank-you page, then added promotional banners to relevant divorce pages.
These lead magnets were a conversion initiative, not an SEO ranking tactic.
Paid Advertising
Our work also included creating video advertisements and running campaigns on YouTube and Facebook.
We also managed Google Ads campaigns for the firm.
No channel-level attribution breakdown was supplied. The reported traffic and ROI figures are not attributed exclusively to paid campaigns.
A Closer Look at Organic Traffic Growth
1,935
organic users
3,910
organic users
Chart of the supplied figures, not an analytics screenshot.
102.07%
increase in organic users
Year-over-year change between the two March–April comparison periods shown here.
This comparison concerns organic users during these specific date ranges. It is distinct from the separately reported 282.5% increase in traffic from SEO clicks.
What Molly Rosenblum Allen Says About Working With Us
Not at all! I estimate your services have generated close to $1 Million in extra revenue. Plus, you guys are easy to work with, and that's a big plus given your industry.
The revenue amount is Molly’s estimate, not a separately audited figure.
A Conversation With Molly Rosenblum Allen
Matt
What solutions were you seeking when hiring us?
Molly
I was looking for someone to help me run an ethical SEO campaign to get market share from my competition. Your name came recommended.
Matt
Do you regret hiring our agency? (Smile on face).
Molly
Not at all! I estimate your services have generated close to $1 Million in extra revenue. Plus, you guys are easy to work with, and that's a big plus given your industry.
Matt
Wow, I appreciate you saying that, and I'm stoked you're profiting so well from our services. What do we provide that you value the most besides the ROI?
Molly
So many things it is hard to answer one thing. Direction, guidance, availability. Your strategies and customer service too.
Matt
Nice. This is fun. What have the results been from working with us?
Molly
I can't give an exact number, but beyond anything we could have expected with me doing it independently. But the return is close to seven-figure territory. Of course, we do a boatload of legal work for that extra revenue, but we love it even though we grew into a larger office as a result.
Matt
Please don’t blame me for the higher rent payments. I plead the fifth. What would you tell others who were considering hiring us?
Molly
Do not think twice about it. Money well spent. Just say yes.
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